(Source: https://pltfrm.com.cn)
Introduction
With China’s 2025 policies emphasizing data-driven compliance and pilot zone expansions, overseas brands must tick every box—from real-name filings to IP safeguards—to avoid disruptions in the world’s largest CBEC market. This checklist distills the essentials, helping you launch faster and scale securely amid evolving trade rules.
1. Pre-Entry Documentation and IP Protection
1.1 Trademark and Standards Prep Early Filing: Register trademarks via Madrid or direct CNIPA routes 6–12 months ahead, leveraging pilot zone subsidies up to RMB 20,000 per mark. Product Audits: Verify compliance with sector rules like cosmetics labeling before first shipment to prevent entry rejections.
2. Sales Threshold and Registration Triggers
2.1 ¥1M Annual Limit Customs Mandate: Exceed this and file full entity details with customs, including overseas warehouse mappings for B2B2C models. Risk Mitigation: Use platform APIs for real-time sales tracking to trigger registrations proactively.
3. Payment and Data Flow Compliance
3.1 Local Gateway Integration RMB Settlements: Route all transactions through UnionPay, Alipay, or WeChat to meet withholding duties and PIPL consent rules. Cross-Border Transfers: File standard contracts for any data outflows, ensuring volume stays under CAC assessment thresholds.
4. Post-Sale Monitoring and Adaptation
4.1 Feedback and Adjustment Loops Consumer Surveys: Regularly assess satisfaction to refine compliance, avoiding penalties from return disputes or ad complaints.
Case Study: German Baby Products Brand’s Zero-Disruption Scale-Up
A leading German baby formula brand hit the ¥1M threshold mid-2025 without customs registration, facing potential inventory freezes. We expedited filings under the E-Commerce Law, relocated to a Zhengzhou pilot zone for bonded stocking, integrated WeChat Pay with PIPL-compliant consents, and registered defensive trademarks with subsidies. The brand scaled to 450 million RMB in annual sales without a single hold, capturing full 9.1% tax benefits.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
