(Source: https://pltfrm.com.cn)
Introduction
Forget old stereotypes. Today’s Chinese consumer is younger, richer in lower-tier cities, and obsessed with health, pets, and experiences. Understanding exactly where the money is going in 2025 is the difference between 200 % growth and flat sales.
1. Gen-Z and Young Families Drive “Emotional Consumption”
1.1 Blind Boxes, Designer Toys, and Pet Products Up 80–150 %
- Average pet spending per urban household reached ¥8,500 annually. 1.2 Concert Tickets and Exhibition Spending Doubled
2. “Her Economy” Controls 70 % of Household Spending
2.1 Women Aged 25–40 Decide Almost All Purchases
- Beauty, maternal-baby, and home improvement categories are completely female-driven.
3. Silver-Hair Spending Becomes a Trillion-Yuan Market
3.1 Consumers 50+ Increased Online Spending by 42 %
- Health supplements, anti-aging skincare, and smart home devices for seniors exploded.
4. Green & Sustainable Products Command 30–100 % Premium
4.1 68 % of Consumers Willing to Pay More for Eco-Friendly Packaging
- Brands without clear ESG stories are losing shelf space on Tmall and Douyin.
Case Study: Canadian Clean Skincare Brand
A clean beauty brand from Vancouver engaged PLTFRM in early 2024. We built a full-funnel “her economy” strategy across Xiaohongshu, Douyin, and WeChat private domain. In 2025 they became the #1 imported clean skincare brand with ¥620 million GMV and 78 % female repeat rate.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97 % of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
