(Source: https://pltfrm.com.cn)
Introduction
In China’s digital market, strong visuals are not just attractive—they are a core driver of engagement and conversion. Overseas brands must leverage visual creativity to capture attention and communicate value effectively. This article highlights practical strategies for deploying visually compelling content to strengthen brand engagement.
1. Data-Informed Visual Planning
1.1 Trend Analysis
Monitoring Preferences:
Track trending visual content on Douyin, Red, and WeChat to guide creative direction.
Benefit:
Aligning visuals with popular formats increases visibility and engagement.
1.2 Performance Metrics
Measuring Impact:
Use SaaS analytics tools to evaluate which visual content types drive the highest interaction and conversion rates.
Outcome:
Data-driven decisions allow for optimization and better allocation of creative resources.
2. Designing Platform-Specific Visuals
2.1 Douyin Video Optimization
High-Impact Video:
Use short, energetic videos with eye-catching opening frames to retain attention.
Practical Tip:
Incorporate subtitles and text overlays to ensure comprehension even without sound.
2.2 Red Image Storytelling
Aesthetic Consistency:
Create visually appealing photo sequences that tell a story and highlight product benefits.
Result:
Higher engagement rates and longer content consumption times.
3. Interactive and Immersive Visual Tools
3.1 Mini-Games and Challenges
Gamified Engagement:
Use platform-specific interactive games to encourage users to engage and share content.
Execution Tip:
Reward participation with incentives such as discounts or recognition.
3.2 AR Filters and Effects
Immersive Experience:
Visuals combined with augmented reality experiences captivate users and differentiate brands.
Benefit:
Boosts user interaction and brand memorability.
4. Amplifying Reach Through Influencers
4.1 Visual Co-Creation
Influencer Alignment:
Collaborate with KOLs to produce visually cohesive content that aligns with both brand and influencer identity.
Impact:
Drives authentic engagement and amplifies campaign reach.
4.2 Encouraging UGC
User Participation:
Promote visual content creation among consumers using branded hashtags or challenges.
Outcome:
Generates organic reach and strengthens brand authenticity.
Case Study: European Fashion Brand Leveraging Douyin Trends
A European fashion brand entering China produced short, trendy videos showcasing outfits and styling tips on Douyin. By incorporating local fashion trends and interactive polls, the brand grew engagement by 52% and doubled followers within four months.
Conclusion
For overseas brands, visually compelling content tailored to local preferences and platform formats is crucial for engagement. By combining data-driven insights, interactive formats, and influencer amplification, brands can strengthen visibility, engagement, and long-term loyalty.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
