(Source: https://pltfrm.com.cn)
Introduction
Going viral in China isn’t luck—it’s engineering. The overseas brands dominating Chinese social feeds in 2025 treat content strategy like product development: test rigorously, iterate fast, and scale winners. Here’s exactly how they do it.
1. Audience-First Content Personas
1.1 Hyper-Detailed Chinese Buyer Personas Beyond age and city: Build personas around life stage pain points, platform habits, and emotional triggers (e.g., “996 exhausted white-collar seeking small luxuries”). Weekly sentiment tracking: Use social listening to update personas based on real-time language shifts.
2. Challenge & UGC-Led Campaigns
2.1 Engineered Virality Mechanics Template challenges: Design participation so simple that users create content for you (e.g., “Use this sound + show your result”). Prize + social proof loops: Top user videos get featured in official ads, incentivizing even more entries.
3. Cross-Platform Content Syndication
3.1 Seamless Ecosystem Flow Douyin for discovery → Xiaohongshu for trust → Video Account for depth → WeChat for conversion and retention. One-source multi-use: Film once horizontally and vertically, extract stills, quotes, and subtitles automatically.
4. Measurement & Optimization Framework
4.1 Beyond Vanity Metrics Track “content ROAS”: Measure how many sales each piece of content directly or indirectly drives through UTM links and private domain flows. Kill-or-scale reviews: Every Friday, review the week’s 50+ posts and decide which formats to pause or 10x.
Case Study: Canadian Healthy Snack Brand Sparks Nationwide UGC Wave A Canadian superfood snack brand launched with zero awareness. PLTFRM created the “健康打卡100天” challenge: users filmed daily snacks using brand products with a custom Douyin sound. Seeded with 300 KOCs, the campaign exploded to 1.8 billion views, 12 million user videos, and turned the brand into the #1 imported healthy snack on Tmall within 9 months—all powered by user-generated content.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
