(Source: https://pltfrm.com.cn)
Introduction
Rising advertising costs in China make efficiency a top priority for overseas brands. The key to improving ROI is not increasing spend, but improving precision. Smarter consumer targeting ensures that advertising budgets reach users most likely to engage, convert, and remain loyal over time.
1. Identifying High-Intent Users
1.1 Search and Purchase Signals
Intent-driven actions matter most: Keyword searches, product comparisons, and repeat visits indicate readiness.
Execution: SaaS analytics platforms can flag these signals for priority targeting.
1.2 Content Engagement Depth
Depth beats reach: Users who save or comment are more valuable than passive viewers.
Practical use: Segment audiences based on engagement intensity.
2. Reducing Waste Through Audience Exclusions
2.1 Negative Targeting
Excluding low-value users saves budget: Removing audiences with low engagement history improves efficiency.
How to apply: Use platform data to create exclusion lists automatically.
2.2 Frequency Optimization
Overexposure harms performance: Repetitive ads reduce trust and increase costs.
Solution: SaaS-driven frequency caps protect brand perception.
3. Personalization at Scale
3.1 Dynamic Creative Optimization
One message does not fit all: Automated creative variations improve relevance.
Implementation: SaaS tools adjust visuals and copy in real time based on user behavior.
3.2 Lifecycle-Based Messaging
Different stages require different content: Onboarding, education, and conversion need tailored communication.
Best practice: Align CRM stages with ad messaging frameworks.
4. Measuring What Actually Matters
4.1 Beyond Click-Through Rates
Vanity metrics mislead: Focus on conversion quality and retention.
Action: Use cohort analysis to evaluate long-term value.
4.2 Feedback-Driven Iteration
Continuous testing fuels growth: Regular experimentation refines audience definitions.
Execution: A/B testing frameworks within SaaS platforms enable fast iteration.
Case Study: Overseas Smart Home Brand Scaling Efficiently
A smart home brand entering China faced rising acquisition costs due to broad targeting. By shifting to intent-based and engagement-driven segmentation, the brand reallocated spend toward high-value users. Within one quarter, overall ROI improved by 28% while maintaining stable traffic volume.
Conclusion
Smarter consumer targeting is the most reliable way to improve advertising efficiency in China. Overseas brands that leverage data, SaaS tools, and continuous optimization can achieve sustainable growth without escalating costs.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
