(Source: https://pltfrm.com.cn)
Introduction
The difference between “acceptable” and “iconic” in China is measured in cultural fluency. Here are the five non-negotiable pillars we use to turn global assets into content that Chinese consumers claim as their own.
- Pre-Production Cultural Immersion
1.1 Mood-Board 2.0 Local-Only Reference Banks: Build inspiration decks using only Chinese films, variety shows, and trending memes from the past 90 days — never Western references. - Narrative Structures That Feel Native
2.1 Reverse Pyramid Storytelling Climax First, Explanation Later: Chinese audiences expect the most dramatic moment in the first 3 seconds (e.g., product reveal, emotional peak), followed by the “why.”
Case Study: Nike’s “Just Do It – Made in China” Lunar New Year Film Instead of a literal translation, Nike created an original 90-second film showing a young girl from rural Guangxi outrunning a dragon during Spring Festival — shot entirely by a Chinese director with a fully Chinese crew. It received 680 million views in 72 hours and became the most shared sports brand content in Chinese social media history.
Conclusion
Authentic creative expression in China demands that you stop adapting and start originating from a Chinese perspective. Do this right, and consumers won’t see a foreign brand — they’ll see a brand that understands them better than most local ones.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation! info@pltfrm.cn
