(Source: https://pltfrm.com.cn)
Introduction
By 2027, over 70% of Chinese social commerce will happen inside private domains and new immersive formats. These emerging creativity trends are already in our client playbooks — get ahead before they become table stakes.
- Full-Screen Vertical “Life Streaming”
1.1 24/7 Brand Channels Brands now run always-on lifestyle streams (someone wearing your clothes, cooking with your appliances, etc.) inside WeChat Video Accounts and Douyin. Viewers drop in anytime and shop instantly. - AI-Cloned User Avatars as Content Creators
2.1 Personalized Brand Stories Users upload a selfie → AI generates videos of their avatar using your product in aspirational settings. Early testers report 12× higher sharing rates.
Case Study: SK-II’s “Pitera Virtual Museum” Metaverse Drop
SK-II launched an interactive virtual museum on Dewu where users’ avatars “aged backward” while exploring the brand’s heritage. The experience drove ￥380M in limited-edition serum sales and added 1.2 million high-value members to their private domain in one month.
Conclusion
Tomorrow’s winners won’t post content — they’ll host living, breathing brand universes. Start building yours today.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation! info@pltfrm.cn
