(Source: https://pltfrm.com.cn)
Introduction
The most iconic digital brands in China today didn’t buy their fame — they created it, post by post. These five creative content frameworks are currently responsible for the fastest brand-personality transformations among overseas players.
- “Day in the Life” Immersion Content
1.1 Follow-Me-Around Format Film real or staged “day in the life” vlogs of aspirational Chinese characters who naturally use your product multiple times. Repetition without selling builds subconscious ownership. - Meme-First Brand Voice
2.1 Dedicated Meme Sub-Account Run a second account that speaks pure internet slang, roasts trending topics, and only mentions the main brand subtly. Followers perceive the main account as more premium because the meme account feels “one of us.” - Aesthetic Universe Building
3.1 Mood-Board Consistency Every photo and video must match a pre-defined mood board (colors, fonts, textures, lighting). After 3–6 months consumers can identify your content blindfolded. - Interactive Storytelling Tools
4.1 Choose-Your-Own-Adventure Mini-Programs WeChat-based interactive stories where user choices affect the outcome and subtly showcase different products. High completion rates signal strong brand interest to algorithms.
Case Study: Tesla China “Cyber Owner Diaries”
Tesla launched raw, unpolished “Cyber Owner Diaries” on Bilibili and Douyin — real owners filming their daily lives with zero script. The consistent cyberpunk color grade and electronic soundtrack created an instantly recognizable aesthetic universe. Within one year Tesla became the most-followed automotive brand on Bilibili with over 4 million subscribers and zero traditional advertising.
Conclusion
Digital icons are not advertised — they are experienced. Build immersion series, meme-native voices, unbreakable aesthetics, and interactive worlds to make your brand feel like a living personality Chinese consumers want in their feeds every day.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation! info@pltfrm.cn
