(Source: https://pltfrm.com.cn)
Introduction
In 2025, Chinese consumers are spending more — but only with extreme loyalty to brands they trust inside private communities. Public platform traffic is expensive and fleeting; private domain traffic is where lifetime value is being built.
1. Repeat Purchase Rate in Private Domain Hit 70–90 %
1.1 WeChat Members Spend 6–10× More Over Lifetime
- Average customer value inside Enterprise WeChat groups reached ¥18,000+.
2. Membership & Subscription Models Exploded
2.1 Beauty, Fresh Food, and Pet Supplies Lead Subscription Growth
- 62 % of urban consumers now have at least one active subscription.
3. “Value-for-Money Premium” Replaces Blind Luxury Spending
3.1 Consumers Research 5–10 Sources Before Buying
- Xiaohongshu notes and live-stream comparisons became decisive.
4. Instant Gratification Expectation at All Price Points
4.1 30–60 Minute Delivery Now Standard Even for ¥5,000+ Items
- Brands without next-hour logistics partners are losing high-value customers.
Case Study: French Luxury Baby Formula
A premium European infant formula brand worked with PLTFRM from 2023. We shifted 80 % of budget to WeChat private domain + Xiaohongshu mother community + Tmall flagship sync. In 2025 they achieved 580 % growth with 84 % of revenue from subscribed members — the highest retention in the category.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97 % of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
