(Source: https://pltfrm.com.cn)
Introduction
Chinese consumers don’t buy products — they adopt brands that feel like part of their identity. The fastest-growing overseas brands in China have all invested heavily in creative excellence that respects local pride while showcasing global cool. These are the core pillars behind every breakout success story.
- Chinese Name & Super-Symbol Creation
1.1 Phonetic + Meaningful Naming Crafting a Chinese brand name that sounds close to the original while carrying positive meaning (auspicious, modern, or aspirational) is non-negotiable. A great name alone can cut brand-building time by 2–3 years. - Annual Creative Platform Development
2.1 One Core Idea, Endless Executions Establish a single overarching creative platform (e.g., “Live Boldly,” “Meet Better”) that lasts 3–5 years and can be refreshed across every touchpoint. Consistency at this level builds iconic status. - Emotional Film-Making
3.1 3-Minute Brand Anthems Long-form emotional films released during CCTV Spring Festival Gala slots or Douyin TopView remain the ultimate prestige play. Films that make audiences cry or cheer become cultural events, not advertisements. - Limited-Edition Cultural Collaborations
4.1 Museum & Forbidden City Partnerships Collaborating with China’s top cultural institutions for limited collections instantly elevates perceived value and generates nationwide press.
Case Study: Apple’s “Shot on iPhone – Chinese Beauty” Annual Campaign Since 2019, Apple has run its Chinese New Year film series entirely shot on iPhone by emerging Chinese directors, celebrating regional diversity and family values. The 2025 installment, directed by a Gen-Z female director from Guizhou, achieved 800 million views in 72 hours and pushed iPhone to its highest-ever market share in tier-1 cities, proving that creative respect for Chinese storytelling is the ultimate brand accelerator.
Conclusion
China doesn’t need more overseas brands — it needs overseas brands brave enough to become culturally Chinese while staying globally cool. Master naming, long-term creative platforms, emotional storytelling, and high-prestige collaborations, and your brand won’t just enter China — it will belong here.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation! info@pltfrm.cn
