(Source: https://pltfrm.com.cn)
Introduction
Double 11 2025 broke another record, but the top 10 fastest-selling overseas brands all shared one thing: creative campaigns so entertaining that consumers forgot they were shopping. Here are the exact frameworks that turn overseas products into festival phenomena.
1. Emotional Theme That Owns the Festival
1.1 One Big Idea That Travels Across All Touchpoints Single powerful theme (e.g., “把世界的好味道带回家” or “给未来的自己下单”) that appears on packaging, live rooms, banners, and KOL content.
2. KOL + Brand Co-Created Limited Editions
2.1 From Endorsement to Collaboration Move from paid posts to genuine co-design: top KOLs launch their own sub-lines under your brand exclusively for the festival.
3. Multi-Platform Live Commerce Symphony
3.1 Simultaneous Broadcasting Strategy Run parallel high-production lives on Douyin, Tmall, JD, and Video Account with different hosts and exclusive deals to prevent audience fragmentation.
4. Post-Purchase Virality Loop
4.1 Turning Orders into New Content Automated thank-you videos featuring the buyer’s name, shareable digital collectibles, and incentives for posting receipt screenshots.
Case Study: New Zealand Dairy Brand Achieves #1 Imported Milk Spot on Tmall During 618
A family-owned New Zealand milk brand faced fierce competition from Australian giants. PLTFRM launched “纯净牛奶音乐节” – a three-day virtual music festival streamed inside Tmall with top Chinese artists performing “from the farm” via green-screen New Zealand pastures, while viewers collected milk-bottle NFTs for discounts. The campaign delivered 1.2 billion impressions and 600% sales growth, making it the #1 imported fresh milk brand for the entire year.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
