(Source: https://pltfrm.com.cn)
Introduction
China’s visual marketing landscape in 2025 is evolving faster than ever. Trends that emerge in January dominate by March—and overseas brands that move first capture mindshare for the entire year. These are the five visual directions already reshaping billions in sales.
- AI-Generated “New Aesthetic” Visuals
1.1 Hybrid Realism + Fantasy Style Trend: 70% of top-performing beauty visuals now use AI-created “impossible” skin textures and lighting that real photography can’t achieve.
1.2 Real-Time Personalized Visuals Future: Users see slightly different product shades based on their past browsing—early tests show 35% higher conversion. - 3D & Spatial Visual Commerce
2.1 Virtual Showrooms Inside Information Flow Format: Users tap to enter 3D brand spaces directly from feed—average dwell time 4 minutes vs 8 seconds for video.
2.2 Product as 3D Collectible Play: Limited-edition products released as rotatable 3D models users can “spin and own.” - Guochao 3.0 Visual Renaissance
3.1 Traditional Chinese Patterns + Futuristic Execution Winning Combo: Song Dynasty brocade patterns rendered in holographic gradients—resonating with 85% of Gen Z.
3.2 Hanfu-Inspired Visual Framing Structure: Product shots composed using traditional Chinese painting principles (leaving “blank space” for imagination). - Hyper-Local Visual Customization
4.1 City-Specific Color & Landmark Visuals Scale: Top campaigns now produce 100+ city versions—Shanghai pink neon vs Chengdu spicy red themes.
Case Study: Spanish Olive Oil Brand “O” 2025 “Oil Painting” Campaign Brand O transformed olive oil bottles into classical Chinese ink-wash paintings using AI, then released 36 city-specific versions featuring local landmarks made of oil droplets. Results in 60 days: • 890 million impressions • Became #1 imported olive oil on Tmall and Douyin • 2.8 million private domain members added through visual save-to-unlock mechanics • Won Gold at 2025 China Visual Marketing Awards
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been helping overseas brands succeed in China for over a decade with data-driven creative localization. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
