(Source: https://pltfrm.com.cn)
Introduction
Chinese consumers don’t just consume content—they live inside it. The brands winning in 2025 are those running full content ecosystems that blend entertainment, education, and commerce so seamlessly that users never feel “sold to.” Here’s the playbook.
1. From Content Marketing to Content as the Product
1.1 Building Owned Content IPs Mini-series dominance: Launch ongoing shows (e.g., “A Day With…”, “Before & After”, “My City Guide”) that users follow like TV dramas. Virtual characters: Create brand mascots or digital humans that post daily and interact with fans in comments.
1.2 Private Domain Content Loops WeChat channel nurturing: Turn one-time buyers into community members with exclusive content series available only after purchase.
2. Emotional Storytelling Frameworks
2.1 Pain-Point-to-Aspiration Arc Start with recognition: Open every piece of content acknowledging a real Chinese consumer struggle (“加班到凌晨两点还睡不着…”). End with empowerment: Close with how the brand fits naturally into their desired lifestyle.
3. Multi-Format Content Matrix
3.1 Short → Mid → Long Funnel Douyin hooks → Xiaohongshu deep dives → Bilibili long-form reviews → WeChat private traffic conversion. Repurposing efficiency: One filming day produces 50+ assets across all formats.
4. Performance Content Engine
4.1 Real-Time Trend Integration Hot search response team: A dedicated cell that can publish trending content within 2–6 hours of a topic exploding. Algorithm gaming: Study platform changes weekly and adjust aspect ratios, text placement, and posting times accordingly.
Case Study: German Home Appliance Brand Becomes a Lifestyle Content Powerhouse
A premium German kitchen appliance brand was seen as “expensive and cold.” PLTFRM transformed it into “家常美味研究所” (Everyday Gourmet Lab) with daily Douyin recipes by real families, Xiaohongshu aesthetic kitchen tours, and a WeChat membership club sharing exclusive recipes. The ongoing content IP drove 1.1 billion views, turned the brand into a top 10 imported kitchen appliance on JD.com, and increased average order value by 68% through bundled content-inspired purchases.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
