Market structures can be likened to intricate puzzles. Gaining an understanding of stakeholders, incumbents, adjacent markets, and other players contributes to assembling the full picture. A consultant’s holistic perspective of these structures offers valuable insights into the dynamics of the target market.
Founded in 2012, PLTFRM is a French-Chinese joint venture branding consultancy. We combine practical strategy, marketing, and e-commerce to develop Chinese brand strategies and improve conversion rates for over 30+ overseas brands in Europe, America, South America, and Asia Pacific. Search pltfrm for a free consultation!
