The size of the market is a pivotal factor in shaping any market entry strategy. Collaborating with a consultant who possesses firsthand experience with the targeted market size ensures that the focus remains on the opportunities and threats that hold the greatest significance. It goes beyond mere numbers; it involves comprehending the implications and meaning behind those numbers. Such insights enable a more data-driven and informed approach, guiding the decision-making process with a clear understanding of the market’s dynamics.
Founded in 2012, PLTFRM is a French-Chinese joint venture branding consultancy. We combine practical strategy, marketing, and e-commerce to develop Chinese brand strategies and improve conversion rates for over 30+ overseas brands in Europe, America, South America, and Asia Pacific. Search pltfrm for a free consultation!
