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Introduction
China’s e-commerce landscape offers immense potential for overseas brands, but local registration, logistics, and consumer trust pose early challenges. Cross-border sales solutions allow brands to enter China quickly without establishing a domestic entity—if executed correctly. In this article, we explore how consultants help brands build end-to-end cross-border sales systems across platforms like Tmall Global, Douyin, and RED.
1. Selecting the Right Cross-Border Channel
Tmall Global vs. JD Worldwide vs. Douyin Stores
Consultants compare import compliance, logistics ease, and platform incentives to determine the ideal entry channel for each brand’s category.
Category-Specific Best Practices
Health, beauty, and food products each require tailored cross-border playbooks—due to regulations, shelf-life limits, and consumer purchase behavior.
2. Logistics and Fulfillment Strategy
Bonded Warehouse Setup
Brands work with bonded zones in Ningbo, Hangzhou, or Guangzhou to pre-stock inventory, allowing faster delivery and simplified customs clearance.
Cross-Border 1210 vs. 9610 Compliance Models
Consultants advise on shipping modes—whether shipping individual parcels (9610) or importing bulk into bonded warehouses (1210) for future fulfillment.
3. Payment, Pricing, and Invoicing
Multi-Currency Payment Integration
Solutions are implemented to allow Alipay, WeChat Pay, and UnionPay settlements, even if the brand is not registered in China.
Transparent Tax and Tariff Calculation
Consultants help brands set pricing that factors in import taxes, platform fees, and logistics—ensuring clarity and compliance for customers.
4. Customer Support and Localization
WeCom or Chatbot Setup for Service
Even in cross-border models, local language customer support is vital. Brands use AI chatbots or WeCom agents to handle returns, inquiries, and product education.
Mini-Program Landing Pages for Retention
Cross-border customers are onboarded into WeChat mini-programs to build brand-owned CRM for future marketing and remarketing.
Case Study: Australian Wellness Brand Enters China via Tmall Global
A natural supplements brand from Australia worked with a cross-border consultant to launch on Tmall Global using a bonded warehouse model. They implemented transparent tax-inclusive pricing, localized WeChat CS, and built a RED presence for reviews. In six months, sales exceeded initial forecasts by 35%, and CRM conversion through WeChat mini-programs drove 22% of repeat orders.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
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