(Source: https://pltfrm.com.cn)
Introduction
In China’s competitive and fragmented market, targeting high-value clients (HVCs) is more than identifying wealth—it’s about understanding digital behaviors, lifestyle signals, and channel preferences. Global brands that succeed in China don’t just aim at affluence—they personalize outreach through platform ecosystems, CRM integration, and trust-based touchpoints. In this article, we explore how international companies can build a high-impact HVC targeting strategy tailored to China’s unique consumer and enterprise dynamics.
1. Define What “High-Value” Means in the Chinese Market
Segment by behavior, not just income or title
In China, high-value clients may be early adopters, repeat buyers, private traffic loyalists, or procurement decision-makers. Use CRM and digital platform data to define your HVCs based on engagement and conversion history—not just demographic assumptions.
Map your segments to platform behavior
Fashion HVCs may prefer RED and private WeChat groups. B2B buyers may browse Baidu, read industry WeChat posts, and attend niche webinars. Platform presence is a strong proxy for HVC intent.
2. Use Precision Targeting Through Private Traffic Channels
Leverage WeCom and Mini Programs for 1:1 engagement
High-value clients in China expect premium service. Build a relationship pipeline using WeCom to deliver tailored product recommendations, after-sales care, and exclusive offers that reflect their past behaviors.
Host gated content and VIP offers through WeChat
Create experiences only accessible via invite codes or high-tier CRM tags. Whether it’s private livestreams or limited-edition drops, exclusivity signals importance and elevates the brand-client relationship.
3. Deploy Data-Driven Personalization to Increase HVC ROI
Use CRM tagging and automated journeys
Identify high-value clients based on metrics like AOV, purchase frequency, or content engagement. Assign tags, then trigger personalized WeChat messages, reminders, or rep outreach that aligns with their behavior.
Integrate insights across platforms for holistic targeting
Track a user who engaged on RED, then scanned a QR code and converted via Mini Program. This omni-touchpoint view ensures you don’t treat HVCs like first-time buyers—reducing churn and increasing satisfaction.
4. Reinforce Loyalty With High-Touch Brand Experiences
Offer concierge-level support or invite-only access
For HVCs, service often matters more than price. Provide priority shipping, offline styling consultations, or access to founders and product creators.
Build community through curated peer networks
In B2B or luxury segments, HVCs appreciate exclusive peer interaction. Create offline salons, virtual roundtables, or premium WeCom groups to foster affinity beyond transactions.
Case Study: U.S. Skincare Brand Elevates HVC Performance With Private CRM Strategy
A California-based clean beauty brand restructured its China CRM to prioritize high-value clients. By tagging top spenders and frequent engagers, the brand built a WeCom-driven VIP service program. These clients received early product trials, one-on-one consultations, and access to RED creator events. Within 60 days, the HVC group drove 39% of all DTC revenue and had a repeat purchase rate 2.7X above average.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
