(Source: https://pltfrm.com.cn)
Generating B2B leads in China requires a tailored approach that aligns with the local market dynamics. Here are three key strategies:
- Utilizing Local Digital Platforms: Leveraging popular Chinese digital platforms like WeChat, Baidu, and LinkedIn can significantly enhance lead generation efforts. Creating targeted content, running paid ad campaigns, and engaging with potential clients through these platforms helps in reaching a wider audience. Utilizing Baidu’s SEO and PPC services ensures better visibility and attracts more qualified leads.
- Hosting Webinars and Online Events: Organizing webinars and virtual events focused on industry-specific topics can attract potential B2B clients. These events provide valuable insights, showcase expertise, and offer networking opportunities. Promoting these events through local digital channels and partnerships can help in drawing a larger audience and generating quality leads.
- Content Marketing and Thought Leadership: Developing high-quality, localized content that addresses the pain points and needs of Chinese businesses can position your brand as a thought leader. Publishing whitepapers, case studies, and industry reports on relevant topics helps in building credibility and attracting potential leads. Sharing this content through your website, social media, and industry forums maximizes reach and engagement.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in-depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation! info@pltfrm.cn
