(Source: https://pltfrm.com.cn)
Introduction
China’s gaming market is a global leader, with over 600 million gamers and a growing appetite for innovative titles. For overseas gaming brands, this presents a massive opportunity—but only if you can crack the code of local consumer behavior. With more than 10 years of experience in helping international brands localize in China, we’ve identified the most effective methods to grow your gaming profits in this booming market. Let’s explore how to turn Chinese gamers into loyal, high-spending customers.
1. Invest in Localized Customer Support
1.1 Offer Mandarin Support
Chinese gamers expect responsive, Mandarin-language support to address issues like payment failures or bugs. Providing 24/7 live chat on platforms like WeChat ensures players feel valued, increasing their likelihood of making in-game purchases. A positive support experience can turn frustrated players into loyal spenders.
1.2 Address Feedback Proactively
Actively monitor player feedback on platforms like Bilibili and address common pain points in updates. For example, fixing a recurring crash issue and announcing it via WeChat can build trust, encouraging players to invest in your game long-term.
2. Maximize Cross-Platform Promotion
2.1 Leverage Douyin for Viral Content
Short, engaging videos on Douyin showcasing your game’s best features can go viral, driving downloads. Highlighting a new character release or PvP mode in a 15-second clip can attract millions of views, translating into sales. Partnering with Douyin creators can amplify reach further.
2.2 Integrate with RED for Community Building
RED (Xiaohongshu) is popular among younger gamers for discovering trends. Create content like “Top 5 Tips for Winning in [Your Game]” to engage users, linking back to your game. This builds a community of players who are more likely to spend on in-game items.
3. Use SaaS Tools for Sales Optimization
3.1 Implement Analytics Platforms
SaaS tools like AppsFlyer can track player spending and engagement, helping you identify high-value users. Targeting these users with personalized offers—like a discounted skin bundle—can maximize revenue. Data-driven decisions ensure your sales strategy is always optimized.
3.2 Automate Pricing Adjustments
Use SaaS pricing tools to dynamically adjust in-game item prices based on demand. For instance, lowering the cost of a popular skin during a sales dip can rekindle interest, while raising prices during peak demand can boost profits without losing players.
4. Build Loyalty Through Subscription Models
4.1 Offer Battle Passes
Introduce a battle pass with exclusive rewards, like rare skins or in-game currency, to encourage recurring purchases. Chinese gamers value progression, so a well-structured pass keeps them engaged and spending monthly. Promote the pass through targeted WeChat ads for maximum uptake.
4.2 Reward Long-Term Players
Create a loyalty program that rewards players with bonus items after hitting spending milestones. For example, offering a free character skin after spending 500 RMB can incentivize continued investment, fostering a loyal player base that drives consistent revenue.
Case Study: Apex Games’ Breakthrough with “Starstrike”
Apex Games, an overseas developer, saw sluggish sales for their shooter “Starstrike” in China due to poor player retention. We helped them implement a Mandarin-language support team, launch a Douyin campaign with viral gameplay clips, and introduce a battle pass with exclusive rewards. Within four months, “Starstrike” achieved a 250% increase in monthly active users and a 180% revenue spike, demonstrating the power of localized sales methods.
Conclusion
Growing gaming profits in China requires a mix of localized support, cross-platform promotion, SaaS-driven optimization, and loyalty-building strategies. Overseas brands that implement these methods can turn China’s gaming market into a profit powerhouse. Ready to elevate your gaming profits in China?
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
