(Source: https://pltfrm.com.cn)
Introduction
In China’s dynamic marketplace, boosting sales performance for overseas brands relies on collective efforts and strategic collaboration. This article uncovers how our agency, with over 10 years of localization experience, helps brands leverage teamwork to achieve remarkable sales growth.
1. Creating Joint Sales Teams
1.1 Recruiting Local Talent
Hiring local sales experts with knowledge of regional markets enhances team effectiveness. These professionals can navigate cultural preferences, such as a preference for group buying during holidays.
Pairing them with overseas staff fosters a blend of global and local insights.
1.2 Setting Shared Goals
Establishing clear, measurable objectives, like a 20% sales increase, aligns teams. Regular progress reviews keep everyone motivated and focused on the target.
Celebrating milestones together strengthens team morale and commitment.
2. Implementing Coordinated Promotional Plans
2.1 Synchronizing Launch Timelines
Aligning product launches with partners across WeChat and Tmall ensures maximum exposure. For example, a simultaneous discount event can create a sales surge.
Coordinating with marketing teams prevents overlap and maximizes impact.
2.2 Cross-Promoting Products
Featuring a partner’s product in your campaign, and vice versa, expands reach. A beauty brand might promote a local skincare tool alongside its own items.
This mutual promotion builds brand equity for both parties.
3. Utilizing Shared Analytics Tools
3.1 Monitoring Performance Metrics
Using SaaS platforms to track sales and customer engagement provides actionable insights. Real-time data on conversion rates can guide immediate strategy adjustments.
Shared dashboards ensure transparency and informed decision-making.
3.2 Optimizing Based on Insights
Analyzing trends, such as peak shopping hours, allows for targeted promotions. Adjusting stock levels based on these insights prevents lost sales.
Regular strategy sessions with partners refine approaches over time.
4. Engaging in Collaborative Customer Support
4.1 Joint Helpdesk Solutions
Setting up a shared customer service platform with partners improves response times. Offering bilingual support via WeChat can address consumer queries efficiently.
This teamwork enhances customer satisfaction and loyalty.
4.2 Handling Escalations Together
Collaborating on complex issues, like returns or complaints, ensures consistency. A unified response strategy maintains brand reputation across channels.
Training sessions on escalation protocols prepare teams for challenges.
Case Study: Premium Tea Brand Success
A premium tea brand from India partnered with a Chinese distributor and a Baidu influencer to boost sales. By creating a joint sales team and using shared analytics tools, the brand saw a 180% sales uplift in three months, demonstrating the effectiveness of collective efforts.
Conclusion
Boosting sales performance in China through joint teams, coordinated plans, shared analytics, and customer support collaboration sets overseas brands up for success. Embrace these strategies to elevate your market presence.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation! info@pltfrm.cn
www.pltfrm.cn
