(Source: https://pltfrm.com.cn)
In the competitive Chinese market, employing market segmentation pricing techniques can enhance profitability and market reach. Here’s how to apply these techniques effectively:
- Psychographic Segmentation: Identify and target psychographic segments based on lifestyle, interests, and values. Tailor your pricing strategy to align with the values and preferences of these segments, offering products and prices that resonate with their unique characteristics.
- Value-Based Pricing: Set prices based on the perceived value of your product to different segments. For high-value segments, emphasize premium features and benefits, while offering cost-effective options for more price-sensitive consumers.
- Promotional Segmentation: Utilize promotional pricing strategies to target specific segments during peak buying periods or special events. For example, offer exclusive discounts or bundles to attract specific customer groups and increase engagement.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in-depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation! info@pltfrm.cn
