Engaging with Chinese consumers requires a deep understanding of the digital landscape, which is constantly evolving. Brands must adapt their engagement tactics to stay relevant and resonate with their target audience in China.
Focusing on Mobile-First Strategies With over 990 million internet users, China is a mobile-first market. Brands must ensure that their content and campaigns are optimized for mobile devices. In 2024, a leading automotive brand launched a mobile-first campaign on Douyin, resulting in increased brand engagement and sales conversions.
Building Communities and Fostering Loyalty Community building is essential for long-term engagement in China. Brands that foster a sense of belonging and loyalty through exclusive clubs, memberships, and forums are more likely to retain customers. A luxury fashion brand recently created an online community on WeChat, where members received early access to new collections, resulting in a 35% increase in repeat customers.
Engaging Through Multi-Channel Approaches Consumers in China engage with brands across multiple channels, including e-commerce platforms, social media, and live-streaming. Brands must adopt a multi-channel approach to reach their audience effectively. In 2024, a global electronics brand saw success by integrating live-streaming on Taobao with in-store experiences, boosting engagement by 28%.
Case Study: Innovating Brand Engagement Through AI and Big Data In 2024, a home appliance brand leveraged AI and big data to enhance consumer engagement on JD.com. By analyzing consumer behavior and preferences, the brand offered personalized recommendations and interactive features, leading to a 40% increase in customer satisfaction and a 15% uplift in sales.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in-depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
