(Source: https://pltfrm.com.cn)
Introduction
Consumer preferences in China are shifting towards specific growth categories, such as health, travel, and education. This article provides actionable insights to capitalize on these trends and enhance market presence.
1. Prioritizing Health and Wellness
1.1 Expanding Product Portfolios
Introduce organic, low-sugar, or sustainable options in food and beverage categories. These resonate well with health-conscious consumers.
1.2 Collaborations in Wellness
Partner with gyms, wellness influencers, or health apps to promote your products as part of a broader lifestyle.
1.3 Health Campaigns
Invest in educational campaigns emphasizing your product’s health benefits, creating a stronger brand association with wellness.
2. Expanding Travel and Entertainment Opportunities
2.1 Flexible Offerings
Provide customizable travel packages that accommodate various budgets and preferences, appealing to both budget-conscious and affluent travelers.
2.2 Cultural Alignment
Highlight destinations or themes tied to local festivals, history, or traditions to increase appeal.
Case Study: A Cultural Experience Provider
A global entertainment company developed festival-themed packages for Chinese audiences, incorporating traditional performances and regional cuisines. The result was a 50% increase in bookings during peak seasons.
Conclusion
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
