(Source: https://pltfrm.com.cn)
Introduction
China’s consumption patterns are shifting towards growth categories such as health, education, and travel. This article explores how brands can align with these trends for sustainable growth.
1. Capitalizing on Health and Wellness
1.1 Investing in Health-Oriented Products
Focus on offerings like organic foods, fitness services, and wearable health tech to attract health-conscious consumers.
1.2 Education and Awareness
Run campaigns to inform consumers about the benefits of your health-focused products. Collaborate with medical professionals to build credibility.
1.3 Premium vs. Affordable Health Options
Offer both affordable and premium health products to cater to diverse income segments.
2. Transforming Travel and Leisure Opportunities
2.1 Eco-Tourism and Sustainability
Position your brand as environmentally friendly by offering eco-tourism packages or sustainable products.
2.2 Virtual Travel Experiences
Incorporate virtual or hybrid experiences to engage travelers hesitant to commit to long trips.
Case Study: A Luxury Hotel Chain’s Sustainable Tourism Campaign
A luxury hotel chain in China introduced eco-packages featuring local cultural activities and sustainable practices. This initiative increased bookings among millennials by 40%.
Conclusion
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
