(Source: https://pltfrm.com.cn)
Introduction
China’s digital consumers are savvy, trend-driven, and elusive—making creative outreach a must for overseas brands. This article reveals smart tactics to win their attention, drawing on our 10+ years of helping brands localize successfully.
1. Partnering with KOLs on Emerging Platforms
1.1 New Channel Exploration
- Bilibili Growth: Key Opinion Leaders (KOLs) on Bilibili, popular with Gen Z, can showcase brands through tutorials or reviews, tapping into a young, engaged base.
- Kuaishou Reach: This platform’s rural audience offers untapped potential for brands with mass-market appeal, guided by local influencers.
1.2 Niche Expertise
- Category Specialists: KOLs with deep knowledge in areas like tech or fashion lend credibility to brand messaging.
- Localized Tone: They adapt content to platform-specific slang and humor, ensuring cultural fit.
2. Using Data-Driven Influencer Selection
2.1 Audience Insights
- Demographic Matching: SaaS analytics identify influencers whose followers align with your target market, reducing wasted effort.
- Engagement Metrics: Prioritize KOLs with high interaction rates over sheer follower counts for better ROI.
2.2 Campaign Refinement
- Performance Tracking: Monitor real-time data to shift focus to top performers mid-campaign.
- A/B Testing: Test different influencer styles or messages to pinpoint what resonates most.
3. Blending Influencers with E-Commerce
3.1 Seamless Shopping
- Embedded Links: Influencers on Tmall or JD.com can link directly to product pages, shortening the purchase journey.
- Live Promotions: Real-time demos during streams drive immediate sales with exclusive offers.
3.2 SaaS Efficiency
- Inventory Sync: SaaS tools ensure stock aligns with influencer promotions, avoiding overselling.
- Conversion Tracking: Measure sales tied to each influencer to optimize partnerships.
4. Storytelling Through Long-Form Content
4.1 In-Depth Narratives
- Brand Journeys: Influencers can share multi-part stories on WeChat or Xiaohongshu, building emotional ties with followers.
- Educational Value: Tutorials or “day-in-the-life” posts position the brand as a helpful resource.
4.2 Engagement Hooks
- Comment Prompts: Asking followers for input keeps the conversation alive and boosts visibility.
- SaaS Automation: Tools schedule posts and analyze responses, freeing up time for strategy.
Case Study: A German Skincare Brand’s Rise
A German skincare brand aimed to crack China’s beauty market. By partnering with Bilibili KOLs for long-form “Skincare Science” videos, they educated viewers on their unique ingredients. Paired with Tmall live-stream sales, the campaign lifted brand searches by 50% and doubled monthly revenue in six months.
Conclusion
Smart tactics—from emerging platforms to e-commerce integration—can unlock China’s digital audience for overseas brands. Ready to take your strategy to the next level? Contact us for expert guidance now!
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
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