(Source: https://pltfrm.com.cn)
Introduction
Achieving a strong return on investment (ROI) in China’s digital market requires innovative strategies that capture attention and drive conversions. For overseas brands, navigating this complex landscape can be daunting—but it doesn’t have to be. With over a decade of experience in localization, our agency excels at creating digital campaigns that maximize ROI for brands entering or scaling in China.
1. Optimizing for E-commerce Platforms
1.1 Tmall Store Campaigns
Tmall is a leading e-commerce platform in China, and we optimize your store with targeted ad campaigns. By using eye-catching visuals and limited-time offers, we drive traffic and conversions during key sales events like Double 11.
1.2 Cross-Platform Integration
We integrate Tmall campaigns with social media platforms like WeChat to create a seamless customer journey. This ensures consumers can discover your brand on social media and complete purchases on Tmall effortlessly.
2. Using Short-Form Video Ads
2.1 Douyin Campaigns
Douyin (China’s TikTok) is a powerhouse for short-form video ads. We produce creative, trend-driven videos that highlight your brand’s products, ensuring they go viral among Douyin’s massive user base.
2.2 Shoppable Videos
Adding shoppable links to videos allows users to purchase directly from the ad. We design these videos to be engaging and conversion-focused, driving immediate sales while building brand awareness.
3. Precision Targeting with Data Analytics
3.1 Audience Segmentation
We use data analytics to segment your audience based on demographics, interests, and behavior. This allows us to target ads to the right consumers, such as promoting luxury goods to high-income users on RED.
3.2 Retargeting Strategies
Retargeting ads remind users of products they’ve viewed but not purchased. We implement retargeting across platforms like Baidu, ensuring your brand stays visible and encourages conversions.
4. Seasonal and Event-Based Campaigns
4.1 Double 11 Strategies
Double 11 is China’s biggest shopping event, and we create campaigns that capitalize on this frenzy. By offering exclusive deals and partnering with KOLs, we ensure your brand stands out during this peak sales period.
4.2 Mid-Autumn Festival Promotions
The Mid-Autumn Festival is perfect for emotional storytelling. We craft ads that tie your brand to themes of family and tradition, driving engagement and sales during this cultural event.
Case Study: Scaling a European Fashion Brand’s ROI in China
A European fashion brand sought to increase its ROI in China. We launched a Douyin campaign featuring shoppable videos showcasing their latest collection, paired with a Double 11 promotion on Tmall. Using precision targeting and retargeting, the campaign achieved a 50% increase in sales and a 3x ROI improvement within one month, establishing the brand as a go-to for trendy fashion in China.
Conclusion
Innovative digital campaigns in China can deliver exceptional ROI for overseas brands by leveraging e-commerce platforms, short-form videos, data analytics, and seasonal opportunities. With the right strategies, your brand can achieve measurable success in this dynamic market.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
