Promoting a brand’s legacy in the Chinese market can differentiate it from competitors and solidify its market presence. Here’s how brands can effectively leverage their legacy for market success.
- Highlighting Consistency and Reliability
Brands that emphasize their consistent quality and reliability over time can build a strong reputation in China. A global home appliance brand promoted its decades-long presence in the Chinese market, emphasizing its consistent delivery of high-quality products, which led to a 20% increase in consumer trust.
- Connecting with Multiple Generations
Legacy promotion can also appeal to multiple generations, creating a sense of continuity and trust. A global confectionery brand connected with Chinese consumers by highlighting how its products have been enjoyed by generations within families, resulting in a 25% increase in sales among both older and younger consumers.
- Using Heritage to Enhance Brand Prestige
Promoting a brand’s heritage can enhance its prestige, particularly in the luxury sector. A global watchmaker leveraged its rich history and craftsmanship to position itself as a prestigious brand in China, leading to a 30% increase in sales during its legacy-focused campaign.
Case Study: Building Prestige with Heritage Promotion
In 2024, a global luxury brand successfully enhanced its market presence in China by focusing on its heritage and craftsmanship. The brand’s campaign emphasized its century-old legacy, resonating with Chinese consumers who value tradition and quality. This approach led to a 25% increase in market share and a stronger brand reputation. This case study demonstrates how heritage promotion can drive market success in China.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
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