(Source: https://pltfrm.com.cn)
In the rapidly evolving Chinese market, demonstrating brand innovation is crucial for standing out. Here’s how you can effectively enhance the perception of innovation for your brand in China.
- Showcase Cutting-Edge Technology
Highlighting your brand’s commitment to cutting-edge technology can positively influence consumer perceptions of innovation. For example, a global electronics brand recently showcased its latest advancements in AI and smart home technology through a high-profile product launch in China. This strategy resulted in a 40% increase in brand perception as an innovator.
- Promote R&D Investments
Communicating your brand’s investment in research and development (R&D) can enhance perceptions of innovation. A global pharmaceutical company increased its brand’s innovative reputation in China by promoting its substantial R&D investments and breakthroughs in medical research. This approach led to a 30% increase in consumer trust and brand credibility.
- Collaborate with Local Innovators
Partnering with local innovators and tech startups can strengthen your brand’s innovation perception. An international automotive brand collaborated with a Chinese electric vehicle startup to develop new technologies and integrate advanced features into its vehicles. This partnership boosted the brand’s image as a leader in innovation by 35%.
Case Study: Driving Brand Innovation Perception with Industry Trends
In 2024, a leading global tech brand enhanced its perception of innovation in China by integrating the latest 5G technology into its products. The company’s strategic partnership with a major Chinese telecom provider to offer 5G-enabled devices and services was widely covered in the media. The initiative not only aligned with current industry trends but also positioned the brand as a pioneer in technological advancement, resulting in a 50% increase in brand favorability and market share. This case study exemplifies how aligning with industry trends can significantly boost perceptions of innovation.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation! info@pltfrm.cn
