(Source:https://pltfrm.com.cn)
The user group of Xiaohongshu is characterized by:
- Young Adults: Primarily women aged between 18 and 35.
- Urban Residents: Users mostly from tier-1 and tier-2 cities in China.
- Fashion and Beauty Enthusiasts: Interested in the latest trends in fashion and beauty.
- Lifestyle Oriented: Engaged in topics like travel, cuisine, fitness, and home decor.
- Content Creators: Active in creating and sharing personal experiences and reviews.
- Tech-Savvy Consumers: Comfortable with using e-commerce and social media platforms.
This demographic reflects the platform’s focus on lifestyle, authenticity, and community engagement.
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