(Source:https://pltfrm.com.cn)
The primary user groups of NetEase Kaola are as follows:
- Young Adults: A significant portion of the users are in their 20s and early 30s, reflecting the platform’s appeal to younger, internet-savvy consumers.
- Middle-Class Consumers: Many users belong to China’s growing middle class, seeking quality and authentic international products.
- Health and Wellness Focused: Users interested in health, wellness, and beauty products, reflecting the platform’s strong offerings in these categories.
- Parents: A considerable number of users are parents looking for high-quality baby and maternal products.
- Fashion and Lifestyle Enthusiasts: Users interested in keeping up with the latest trends in fashion and lifestyle.
This demographic reflects the platform’s appeal to a younger, modern, and increasingly affluent consumer base in China.
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