(Source:https://pltfrm.com.cn)
Foreign merchants selling on NetEase Kaola typically find success with products that appeal to the platform’s core user base, which values quality and authenticity. Popular categories include:
- Mother and Baby Products: High-quality baby care items, maternal products.
- Health and Wellness: Supplements, health-related products.
- Beauty and Cosmetics: Skincare, makeup from international brands.
- Food and Snacks: Packaged food, health-focused snacks.
- Home Products: Home decor, kitchenware.
- Fashion: Apparel and accessories.
- Electronics: Consumer electronics, tech accessories.
- Sports and Outdoor: Fitness equipment, outdoor gear.
These categories resonate with the preferences of Chinese consumers on Kaola, who are typically looking for international products of high quality.
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