(Source:https://pltfrm.com.cn)
The main user groups of the Kwai platform are generally young and diverse. They include:
- Young Adults: A large segment of Kwai’s user base is young adults, typically in their 20s and 30s.
- Trend-Followers: Users who are keen on keeping up with current trends and popular culture.
- Content Creators: Individuals who create and share videos, often seeking to build a following or influence.
- Entertainment Seekers: Users looking for entertainment, humor, and engaging content.
This platform’s appeal to a younger demographic aligns with its content style, which is vibrant, trendy, and often centered around music, dance, and lifestyle.
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