(Source: https://pltfrm.com.cn)
Cross-promoting products on Taobao can be a highly effective strategy to increase sales, improve product visibility, and provide a more comprehensive shopping experience for your customers. Here are some best practices for successful cross-promotion on the platform:
- Complementary Product Pairing: Identify products in your inventory that complement each other. For example, if you sell clothing, you could cross-promote accessories or shoes that pair well with specific outfits.
- Bundling Products: Create product bundles that offer a slight discount compared to buying items separately. This encourages customers to purchase more, increasing your average order value.
- Targeted Recommendations: Use Taobao’s recommendation system to suggest relevant products to customers based on their browsing and purchase history. Ensure these recommendations are as relevant and personalized as possible.
- Cross-Promotion with Other Sellers: Collaborate with other Taobao sellers who offer complementary products. You can agree to promote each other’s products, expanding your reach to each other’s customer bases.
- Special Offers and Discounts: Offer special deals or discounts when customers purchase multiple, related products. For instance, “Buy one get one half off” or “Purchase a dress and get 20% off on matching shoes.”
- Leverage Social Media and Influencers: Use social media platforms and influencers to showcase how products can be used or combined together. This approach can be particularly effective for lifestyle and fashion items.
- Effective Product Descriptions: In your product descriptions, mention other products in your store that would complement the main item. Include links to these products to facilitate easy navigation.
- Use of High-Quality Images and Videos: Showcasing products being used together in high-quality images or videos can be a powerful way to encourage combined purchases. For instance, a video showing how different accessories can match a dress.
- Seasonal and Event-Based Promotions: Align your cross-promotions with seasonal events, holidays, or trends. For instance, promoting travel accessories with luggage during the holiday season.
- Customer Feedback and Reviews: Utilize customer feedback and reviews where buyers mention using multiple products together. This authentic user-generated content can be a persuasive tool for cross-promotion.
- Email Marketing: If you have a customer email list, use it to inform your customers about product combinations and special bundle offers.
- Optimized Checkout Process: During the checkout process, offer suggestions for additional products that complement what the customer is already purchasing.
- Regularly Update Cross-Promotions: Keep your cross-promotions fresh and relevant. Regularly review what products are frequently bought together and update your cross-promotion strategies accordingly.
- Track and Analyze Performance: Regularly track the performance of your cross-promotion strategies and make adjustments based on what works best.
By implementing these best practices, you can enhance the shopping experience for your customers, increase your sales, and maximize the exposure of your product catalog on Taobao.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation!
