Loyalty programs on WeChat are key to fostering and retaining customer allegiance. By offering tiered rewards or points-per-purchase systems within the app, brands incentivize repeat purchases. Exclusive WeChat member benefits, like early access sales or special discounts, enhance perceived value. Engaging mini-games or challenges can keep users active and involved. Through consistent rewards and engaging experiences on WeChat, brands can transform casual shoppers into dedicated, loyal customers.
Founded in 2012, PLTFRM is a French-Chinese joint venture branding consultancy. We combine practical strategy, marketing and e-commerce to develop Chinese brand strategies and improve conversion rates for over 30+ overseas brands in Europe, America, South America and Asia Pacific.Search pltfrm for a free consultation!