(Source: https://pltfrm.com.cn)
Introduction
New policies, maturing infrastructure, and shifting consumer attitudes have created the perfect storm for overseas brands entering China via cross-border e-commerce. With zero tariff on hundreds of categories, faster customs clearance, and over 800 million digital buyers, the window of opportunity is wide open — but closing fast as competition intensifies.
1. Favorable Policy Environment in 2025
1.1 Expanded Positive List Coverage: Over 1,500 product categories now enjoy 0% import tariff and reduced VAT (9.1%).
1.2 Personal Postal Tax Increase Exemption Limit Raised: Individual transaction tax exemption raised to RMB 5,000 — encouraging higher AOV.
2. Mature Bonded Warehouse Network Nationwide
2.1 150+ Bonded Zones Operational Geographic Advantage: From Harbin to Hainan, brands can now deliver nationwide in 1–3 days.
2.2 Cold Chain Breakthrough Temperature-Controlled Logistics: Imported fresh food and cosmetics now maintain integrity during flash sales.
3. Rise of Interest-Based E-Commerce Platforms
3.1 Xiaohongshu & Douyin as Primary Discovery Channels Content-to-Commerce: 70% of Gen Z now discover imported brands via short videos and lifestyle posts.
3.2 Pinduoduo Cross-Border (Duoduo Global) Price-Sensitive Segments: Tap into lower-tier cities with aggressive pricing and group-buy mechanics.
4. Advanced Consumer Financing Options
4.1 0-Interest Installments Up to 24 Months Huabei/Baitiao Expansion: Drives luxury and high-ticket imported goods (e.g., AOV of imported beauty devices increased 180%).
4.2 Buy Now Pay Later Platforms Emerging Players: New BNPL services tailored for cross-border purchases.
5. Professional Localization Partners with Proven Track Records
5.1 End-to-End Service Providers One-Stop Solution: From trademark registration → platform operation → marketing → logistics → customer service.
5.2 10+ Years China Experience Deep Expertise: Agencies that have survived multiple platform policy changes and 618/Double 11 battles.
Case Study: Spanish Beauty Brand – ISDIN
ISDIN launched on Tmall Global in early 2024 with PLTFRM as their exclusive China partner. Leveraging the new positive list expansion (suncare category added), bonded warehouse in Shanghai, and a Douyin + Xiaohongshu content matrix, ISDIN:
- Achieved No.1 imported suncare brand within 6 months
- Recorded RMB 380 million GMV during 2024 Double 11
- Built a 600,000-member private domain community
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
