Alimama serves as the marketing technology platform within the Alibaba ecosystem. Leveraging advanced algorithms, Alimama integrates and analyzes data from various sources, including search results, recommendations, videos, finance data, logistics data, and Alibaba-affiliated websites and apps, to generate comprehensive and diverse unified data reports.
This platform provides multiple paid advertising solutions based on a bidding methodology, catering to a wide range of marketing needs, from enhancing brand exposure to driving sales conversions.
Alimama extends its online marketing services to vendors on Alibaba Group’s marketplaces, such as Taobao and Tmall, for both computer and mobile platforms.
Founded in 2012, PLTFRM is a French-Chinese joint venture branding consultancy. We combine practical strategy, marketing, and e-commerce to develop Chinese brand strategies and improve conversion rates for over 30+ overseas brands in Europe, America, South America, and Asia Pacific. Search pltfrm for a free consultation!
