(Source: https://pltfrm.com.cn)
Livestreaming generated over ¥3.5 trillion in China in 2024 and continues to grow double-digits. For overseas brands, a well-executed livestream strategy is now the fastest way to build trust, educate consumers, and drive instant sales. Here are the exact tactics that deliver explosive results.
1. Choosing the Right Host and Format for Your Brand
1.1 Brand-Owned vs. Top Host vs. Store Livestream Three Models: Top hosts (Li Jiaqi, Xin Youzhi) for instant exposure; brand CEOs or founders for authenticity; daily store livestreams for steady traffic. Smart Combination: Most successful overseas brands run all three in parallel.
2. Pre-Livestream Traffic Amplification System
2.1 Xiaohongshu + Douyin Pre-Heat 48-Hour Rule: Start pre-heating content 7–10 days before with KOL notes and short videos that include the exact livestream date and exclusive offers. Traffic Multiplier: Brands that pre-heat properly see 5–8× higher concurrent viewers.
3. Real-Time Offer Engineering
3.1 Limited-Quantity Flash Deals Psychology Trigger: “Only 500 units at this price” creates urgency proven to spike orders within minutes. Execution: Prepare inventory in advance and display real-time stock countdown.
4. Post-Livestream Private Domain Conversion
4.1 Add-to-WeChat Funnel QR Code Strategy: Show personal/enterprise WeChat QR codes during peak moments with incentives (“Scan now for extra ¥50 coupon”). Conversion Rate: Top brands convert 15–25% of viewers into private domain contacts.
Case Study: European Luxury Skincare Brand Hits ¥42 Million in One Livestream
A 120-year-old French pharmacy skincare brand wanted to enter China without discounting prestige. We designed a “founder + top host” hybrid livestream:
- Pre-heated for 12 days across Xiaohongshu and Douyin with dermatologist KOLs.
- Brand founder flew to Shanghai to co-host with a mid-tier beauty streamer.
- Offered exclusive China-only sets available only during the stream.
- Real-time WeChat group entry for first 3,000 buyers. Result: ¥42 million sold in 4 hours, 28,000 new private domain members added, and the brand became trending topic #1 on Xiaohongshu.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been helping overseas brands successfully localize and scale in China for over 10 years with data-driven, innovative digital strategies. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
