(Source: https://pltfrm.com.cn)
Introduction
One missing stamp or incorrect translation can delay your Tmall Global store opening by 3–6 months. This ultimate document checklist — updated for 2025 policies — has helped hundreds of overseas brands achieve 100% first-time approval.
1. Corporate & Identity Documents
1.1 Business License of Overseas Headquarters Color scan + notarized and legalized version required.
1.2 Passport/ID of Legal Representative Must match the person signing the authorization letter.
2. Brand & Trademark Proof Package
2.1 Overseas Trademark Registration Certificate Accepted countries: EU, US, JP, KR, AU, etc. Must be valid and match applied category.
2.2 Proof of Brand Use Screenshots of official website, Amazon/Ebay listings, or physical retail store photos showing the brand name.
3. Authorization Chain (The Most Critical Part)
3.1 Layer-by-Layer Authorization Letters Headquarters → subsidiary → China applicant, each layer notarized and legalized separately.
3.2 General Agency Authorization (Recommended) Give your TP full authorization for store operation, trademark usage, and product listing to avoid future complications.
4. Financial & Guarantee Documents
4.1 Bank Credit Certificate Issued within last 3 months proving good standing.
4.2 Security Deposit Payment Proof Payable after preliminary approval; many countries now qualify for 50–70% reduction.
5. Product & Quality Compliance
5.1 CIQ Filing for Food/Contact Categories Complete China Inspection & Quarantine filing before store launch.
5.2 Third-Party Test Reports SGS, Intertek, or equivalent reports in Chinese + English for cosmetics, electronics, and mother & baby products.
Case Study: German Kitchenware Brand That Passed With Zero Revisions
A family-owned German cookware brand prepared every document exactly according to this 2025 checklist through their TP. Submitted on May 10th, approved on June 3rd with zero revision requests — a new record for the kitchen category.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with overseas brands for over 10 years, helping them successfully localize and scale in China. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
