(Source: https://pltfrm.com.cn)
Introduction
China’s cross-border e-commerce sector is undergoing a legal overhaul, presenting both challenges and opportunities for overseas brands. Understanding and adapting to these transformations is key to maintaining a competitive edge and fostering long-term growth in this lucrative market.
1. Decoding New Import Regulations
1.1 Product Approval Processes
New laws require pre-approval for certain imported goods, such as health supplements, involving detailed documentation. Overseas brands can partner with local distributors to expedite approvals and avoid delays.
1.2 Quality Standards Compliance
Stricter quality controls mandate adherence to China’s GB standards. Conducting pre-shipment testing with certified labs ensures products meet legal requirements, building consumer trust.
2. Navigating Intellectual Property Protections
2.1 Trademark Registration
Recent legal changes emphasize stronger IP enforcement, urging overseas brands to register trademarks with the China National Intellectual Property Administration. Early registration prevents counterfeiting and legal disputes.
2.2 Anti-Counterfeiting Measures
Implementing blockchain tracking for products can verify authenticity under new laws. This technology, integrated via SaaS tools, helps brands monitor supply chains and protect their reputation.
3. Aligning with Payment Compliance
3.1 Cross-Border Payment Rules
Updated regulations require transparent payment processing, affecting platforms like Alipay and WeChat Pay. Overseas brands should use compliant payment gateways to avoid transaction blocks.
3.2 Currency Exchange Adherence
Strict forex controls necessitate accurate reporting of currency exchanges. Employing a financial SaaS solution can automate compliance and reduce errors in cross-border transactions.
4. Enhancing Supply Chain Transparency
4.1 Traceability Requirements
New laws demand full traceability of goods from origin to sale, impacting logistics. Using RFID tags and SaaS inventory systems can provide real-time tracking, meeting legal expectations.
4.2 Partnership with Local Logistics
Collaborating with China-based logistics providers ensures compliance with delivery and customs laws. This partnership can also speed up market entry for overseas brands.
5. Case Study: Overcoming Legal Hurdles
An Australian organic food company struggled with China’s 2022 import law updates, facing delays due to unapproved ingredients. By working with an experienced agency, they reformulated products, secured certifications, and adopted a SaaS compliance tool. This effort led to a successful launch on Pinduoduo, with sales doubling in the first quarter.
Conclusion
Thriving amid China’s e-commerce legal shifts demands proactive adaptation to import rules, IP protection, payment compliance, and supply chain transparency. Interested in a customized strategy? Reach out for expert guidance to secure your brand’s future in China.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
info@pltfrm.cn
www.pltfrm.cn
