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Introduction
China is the largest and most dynamic e-commerce market in the world—but for overseas brands, it’s also one of the most difficult to crack. A winning strategy requires deep market knowledge, cultural fluency, and expertise in a multi-platform retail environment. That’s where e-commerce consultants come in. In this article, we explore the essential services consultants provide to help overseas brands compete and grow in China.
1. Market Intelligence and Competitive Positioning
Category Landscape Mapping
Consultants assess your brand’s category, identify key domestic and international players, and evaluate gaps in the market that your offering can fill.
Consumer Behavior Analysis
Understanding how Chinese consumers browse, compare, and purchase online is crucial. Consultants use tools like QuestMobile and Tmall analytics to build actionable personas.
2. Channel Integration and Platform Navigation
Multichannel Strategy Design
Consultants help brands launch across complementary platforms—such as Douyin for awareness, Tmall for transactions, and WeChat for CRM—ensuring ecosystem consistency.
Channel-Specific Operations
Each platform requires its own fulfillment protocols, pricing strategy, and creative formats. Consultants manage this complexity with platform-native workflows.
3. Localization of Content and Visual Merchandising
Copywriting and Translation Strategy
Consultants go beyond translation—rewriting copy to reflect Chinese values, emotions, and e-commerce habits, while preserving brand tone.
Product Page Optimization
Images, videos, and copy are optimized for visual-heavy shoppers. Consultants ensure top-converting formats are adapted for each platform.
4. Operational Performance and Growth Scaling
Data-Driven SKU Management
Consultants analyze top-performing SKUs and refine your product mix based on conversion rates, AOV, and return behavior by segment.
Promotion Calendar Alignment
Campaigns are planned around China’s e-commerce festivals—6.18, Double 11, and more—using timing and mechanics that drive seasonal growth.
Case Study: Canadian Wellness Brand Accelerates Growth on Tmall Global
A Canada-based health and wellness brand entered China via Tmall Global with e-commerce consulting support. The consultant advised on bonded zone setup, created seasonal content for Chinese New Year, and led a multi-platform KOL campaign. Data insights from the first launch cycle were used to optimize inventory and ad targeting. Sales doubled by the second month, and WeChat followers increased by 400% during the campaign window.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
info@pltfrm.cn
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