(Source: https://pltfrm.com.cn)
Introduction
China’s cross-border e-commerce policies in November 2025 remain the most favorable in history, with expanded positive lists, higher tax exemptions, and bonded warehouse networks covering 150+ cities. Foreign sellers who master the latest cross-border mechanics are launching profitably in under six months. Here’s the exact entry playbook.
- Bonded Warehouse & Logistics Mastery
1.1 Multi-Zone Inventory Deployment Place stock across 10-15 bonded zones (Shanghai, Guangzhou, Zhengzhou, etc.) to enable 3-7 day delivery nationwide. This infrastructure alone lifts conversion rates by 40% compared to overseas direct shipping.
1.2 9810/9610 Customs Modes Explained Use 9610 for small-parcel direct mail (simpler, lower MOQ) and 9810 for bonded general trade (better for scale). Most new entrants start with 9610 and transition as volume grows. - Platform Onboarding & Compliance Fast-Track
2.1 Tmall Global New Seller Acceleration Program Apply through official partners for priority review (as fast as 30 days) and receive RMB 500,000+ in traffic subsidies. Requirements now include only brand TM certificate and quality reports—no local entity needed.
2.2 JD Worldwide & Douyin Global Purchase Parallel Entry Launch on all three within 60 days using unified inventory systems to test channel fit instantly. - Launch-Phase Traffic & Sales Velocity Tactics
3.1 Platform Subsidy Harvesting Claim every available new-seller coupon (Tmall’s RMB 200 million annual pool, JD’s traffic packages) to achieve positive ROAS from day one.
3.2 Flash Sale + Live Streaming Calendar Schedule daily storefront lives and weekly KOL events to hit platform “new brand” sales thresholds that unlock organic search rankings. - Risk Mitigation & Exit Strategies
4.1 Trademark & IP Protection First Register Chinese trademarks and record with customs before launch to prevent hijacking.4.2 Inventory & Cash Flow Safeguards Use platform escrow payments and limit initial stock to 60-90 days of projected sales.
Case Study: Anker’s Legendary Cross-Border Entry
Anker entered China via Tmall Global and JD Worldwide in 2015 but perfected the model during its 2020s expansion phases—using bonded warehouses, aggressive subsidy harvesting, and daily live streaming to become the #1 electronics accessories brand with zero local entity for years before transitioning.
Conclusion
Cross-border remains the lowest-risk, highest-speed entry route into China e-commerce in late 2025. Master the infrastructure, subsidies, and velocity tactics, and first-year profitability is no longer exceptional—it’s expected.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
