(Source: https://pltfrm.com.cn)
Introduction
Creating effective product descriptions for Chinese consumers requires a thoughtful approach that aligns with local preferences and expectations. This article provides actionable insights on crafting descriptions that convert.
1. Focus on Unique Selling Points (USPs)
1.1 Highlight Localized Benefits
Describe how the product suits Chinese consumers specifically, such as skincare adapted to local climate conditions or dietary supplements tailored to common local needs. This localization builds direct relevance.
1.2 Emphasize Exclusive Features
Features that set a product apart are valuable in the competitive market. Mention any proprietary technology, natural ingredients, or exclusive designs that make your product unique in China.
2. Emphasize Health and Safety
2.1 Safe and Reliable Ingredients
Emphasize non-toxic, high-quality ingredients, especially if targeting consumers who prioritize health. Highlight certifications that reflect quality and safety standards to reinforce trust.
2.2 Packaging Details
Packaging is often scrutinized by Chinese consumers. Describe any protective, eco-friendly, or visually appealing packaging that enhances the customer experience and shows attention to detail.
3. Use Effective Visual and Descriptive Language
3.1 Visual Storytelling with Words
Describe the product in a way that creates a mental image, as this approach often resonates well in China. For example, “silky smooth texture” for cosmetics or “rich aroma” for food products helps consumers imagine the product experience.
3.2 Emotional Appeal
Incorporate phrases that evoke emotions like pride or satisfaction, appealing to the consumer’s desire for a positive experience. Words like “joyful” or “elegant” work well in descriptions.
4. Incorporate Value-Driven Messages
4.1 Social Responsibility
Many Chinese consumers appreciate brands that are environmentally or socially responsible. Briefly mention any eco-friendly practices or contributions to the community to increase brand loyalty.
4.2 Price-to-Value Ratio
Highlight how your product delivers good value for the price. Chinese consumers are savvy shoppers who appreciate transparency in value, so phrases like “best-in-class” can resonate strongly.
Case Study: An Italian Coffee Brand’s Chinese Expansion
An Italian coffee brand captured the Chinese market by emphasizing sustainable sourcing and fair trade practices in its product descriptions. By localizing content to appeal to values of quality and eco-consciousness, they saw a 20% increase in online engagement.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
