(Source: https://pltfrm.com.cn)
Introduction
In the crowded Chinese marketplace, creating engaging product descriptions is essential for foreign brands. This article shares strategies for developing descriptions that connect with Chinese consumers.
1. Highlight Lifestyle Alignment
1.1 Cultural Relevance
Incorporate elements that align with Chinese traditions or lifestyles, such as mentioning suitable gift qualities or holiday tie-ins. This makes the product more relevant to the local culture.
1.2 Modern Aspirations
Many Chinese consumers aspire toward a modern, high-quality lifestyle. Position your product as a tool to achieve this lifestyle by using aspirational language.
2. Communicate Value with Specific Details
2.1 Technical Specifications
For tech-savvy consumers, especially in electronics, be thorough with technical details. Chinese consumers value high-tech features and quality materials, so detailed specs can increase confidence in the product.
2.2 Product Comparisons
If your product has competitive advantages, mention them directly. Chinese shoppers often compare items, so showing why your product stands out helps them choose more easily.
3. Use Relatable Language and Storytelling
3.1 Personalization
Incorporate language that makes the description feel personal. Use phrases like “just for you” or “ideal for your lifestyle,” which add a personal touch and make the description more engaging.
3.2 Real-World Scenarios
Describe real-world situations where the product excels, helping customers visualize its benefits. For instance, “perfect for the busy urban professional” gives a context that resonates with the target audience.
4. Enhance Perceived Value
4.1 Social Status Appeal
Describe the product in a way that emphasizes its ability to elevate social status. This could involve words like “luxury,” “elegance,” or “prestige,” which attract China’s affluent and aspirational consumers.
4.2 Bundling Benefits
When relevant, mention additional items or services that come with the product. Chinese consumers enjoy value-added offerings, so bundling suggestions can increase appeal.
Case Study: A European Fashion Brand Adapting to China
A European fashion brand successfully entered the Chinese market by crafting descriptions that highlighted cultural relevance and luxury appeal. They integrated keywords like “urban chic” and “high-end quality,” helping to resonate with young professionals in urban areas. Sales increased by 40% within the first year.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
