(Source: https://pltfrm.com.cn)
Introduction
JD Worldwide is a powerful cross-border platform that enables overseas brands to reach China’s massive online consumer base without establishing a local entity. With its strong logistics infrastructure and high-trust reputation, JD is especially attractive for premium and tech-oriented categories. This article provides a detailed roadmap for registering on JD Worldwide and building a smooth, compliant, and scalable launch.
1. Determine Your Entry Path and Eligibility
1.1 Business Entity Requirements
Overseas companies must hold a valid business license in their home country and provide supporting documentation such as brand registration and financial qualifications. JD does not require a local Chinese entity.
1.2 Category and Trademark Verification
JD conducts category-specific audits. Ensure your products fall into approved cross-border categories (e.g., beauty, health, baby care), and that trademarks are filed or authorized for use on JD platforms.
2. Prepare the Necessary Documentation
2.1 Basic Company Files
You’ll need a digital copy of your business license, brand authorization letter (if acting as a distributor), identity documents of the legal representative, and tax documents if required.
2.2 Product Compliance Materials
These include product descriptions in Chinese, ingredient breakdowns (especially for cosmetics and health supplements), certifications (e.g., FDA, CE), and packaging photos showing both the product and label.
3. Open Your Merchant Account with JD
3.1 Application Submission
Start by visiting JD Worldwide’s merchant portal. Fill out the application form, upload documents, and choose your business model—whether self-operated or third-party store.
3.2 Deposit and Service Fees
Upon approval, you’ll be asked to pay a security deposit (usually RMB 10,000–50,000) and annual service fees depending on your product category. These fees ensure platform compliance and support.
4. Set Up Your Store and Operations
4.1 Storefront Customization
Work with a TP (Tmall/JD partner) or agency like PLTFRM to create a storefront that matches local shopper expectations, including navigation design, product detail pages, and customer service modules.
4.2 Logistics and Fulfillment Options
JD offers both bonded warehouse and direct shipping options. Bonded warehouse service allows faster delivery from pre-stocked inventory inside China’s FTZs, significantly enhancing buyer experience.
5. Case Study: European Skincare Brand Launches Seamlessly
A European organic skincare brand partnered with PLTFRM to launch on JD Worldwide. We supported the end-to-end process—from documentation prep to UI design and inventory setup. The brand opted for bonded warehouse logistics, enabling 2-day delivery to 90% of Chinese tier-1 and tier-2 cities. The result? A successful soft launch with 5,000+ units sold in the first 60 days and an average customer review score of 4.9.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
info@pltfrm.cn
www.pltfrm.cn
