(Source: https://pltfrm.com.cn)
Introduction
Thousands of overseas brands will register as Pinduoduo cross-border sellers this year. Follow this exact 2025 process to launch in under 30 days and avoid common rejection pitfalls.
- Document Preparation & Verification
1.1 Required Documents Business registration certificate, trademark certificate (China or Madrid), brand authorization chain.
1.2 2025 New Rule All documents must be notarized and legalized (or apostilled) – no older than 6 months. - Platform Registration & Category Approval
2.1 Choose “Duo Duo Guo Ji” Entrance Register via global.pinduoduo.com → Cross-Border Seller → Overseas Enterprise.
2.2 Category Pre-Approval Food, cosmetics, and maternal products need extra CFDA/NMPA filing links submitted upfront. - Logistics & Warehouse Setup
3.1 Official Bonded Warehouse Options Choose from Guangzhou, Ningbo, Hangzhou, or Zhengzhou bonded zones – platform auto-matches cheapest route.
3.2 Headless Delivery (Recommended) Use Pinduoduo’s official overseas warehouse program – inventory in Hong Kong or Malaysia, platform handles last-mile. - Store Design & Product Launch
4.1 Main Image & Detail Page Rules Main image must show product + Chinese text price; detail page needs 15+ images and full Mandarin translation.
4.2 First 10 SKUs Strategy Launch with 5–15 hero products priced ¥19.9–99 to trigger algorithm boost. - Case Study: Indonesian Coffee Brand’s 28-Day Launch
An Indonesian specialty coffee brand completed registration, verification, and first sale in exactly 28 days in May 2025. By pricing single-serve drip bags at ¥29.9 for 10 packs and using ¥10 new-user coupons, they achieved 120,000 orders in the first 60 days.
Conclusion
Opening a Pinduoduo cross-border store has never been faster or more accessible for overseas brands. Follow this exact sequence and you’ll be selling within weeks.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation! info@pltfrm.cn
