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Introduction
JD Worldwide offers foreign brands a trusted, high-performance route into China’s vast consumer market. With no local entity required and full cross-border support, it’s an ideal entry point for global companies looking to test, grow, and sustain business in China. This article provides a step-by-step guide for expanding to JD Worldwide—from application to activation.
1. Determine Your Fulfillment Model
1.1 Bonded Warehouse Entry
For brands ready to commit inventory, JD’s bonded warehouse model allows for pre-clearance storage in Chinese free-trade zones, enabling next-day delivery in major cities.
1.2 Direct Mail Fulfillment
Smaller brands or those in trial phase can ship orders directly from their home country. Although slower, it lowers inventory risk and operational complexity.
2. Apply for Store Registration
2.1 Gather Business Credentials
Submit your legal business license, brand trademark registration, and a letter of authorization if applying via distributor. These documents ensure compliance and exclusivity.
2.2 Pay Platform Fees and Deposit
JD requires an annual technical fee and refundable deposit. These vary by category but generally range from RMB ¥10,000 to ¥50,000 depending on the product type.
3. Build a Localized Storefront
3.1 Upload Translated Product Listings
Ensure your titles, bullet points, and product descriptions are accurately localized in Mandarin. Include lifestyle imagery that resonates with Chinese consumers.
3.2 Enable Mobile Optimization
Since most Chinese users shop on mobile, your JD Worldwide store should be optimized for mobile-first display, with fast loading, clear CTA buttons, and vertically formatted visuals.
4. Activate a Marketing Launch Plan
4.1 JD Paid Advertising (京准通)
Kick off with targeted keyword ads and display placements to generate early traffic. Set budgets around key shopping festivals like 6.18 and Double 11.
4.2 Cross-Border Livestream Events
JD Worldwide brands can join livestream sessions hosted by KOLs or brand reps, which are prominently featured on the JD homepage during peak traffic days.
Case Study: Canadian Sports Nutrition Brand Launches with JD Bonded Model
A Canadian supplement brand used JD Worldwide’s bonded warehouse system to fulfill orders across China. They uploaded localized content emphasizing purity, formulation, and athlete endorsements. Using JD’s paid ads and Double 11 promotions, they achieved ¥1.2M in GMV in the first 45 days, with most orders coming from Tier 1 and Tier 2 cities.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
