(Source: https://pltfrm.com.cn)
As China’s CBEC imports reach US$331 billion in 2025—up 15.6% from prior years—overseas brands can sidestep local registration via 100+ pilot zones and platforms like Tmall Global. This phased approach, powered by SaaS automation, minimizes costs while maximizing reach to 900 million shoppers, focusing on high-margin categories like health and beauty.
- Platform Selection and Account Setup
1.1 Evaluate Category Fit Assess Tmall Global for luxury (high AOV RMB 450-600) or JD Worldwide for volume-driven electronics. SaaS comparison tools simulate ROI based on 2025 data, with Tmall’s anti-counterfeit focus ideal for branded goods. Approval takes 2-3 months; start with virtual storefronts to test viability.
1.2 Documentation and Verification Submit overseas licenses, trademarks, and samples via platform portals, partnering with TPs for translation. SaaS agents handle 80% of submissions, ensuring compliance with E-Commerce Law and reducing rejections by 70%. - Product Listing and Localization
2.1 Inventory Preparation List 5-10 hero SKUs with localized descriptions emphasizing ingredients and certifications. Use SaaS PIM systems for multi-language uploads, aligning with consumer demands for transparency in cosmetics.
2.2 Visual and Pricing Adaptation Incorporate red/gold aesthetics and dynamic pricing (20-30% below domestic for entry). A/B testing via SaaS boosts click-through by 35%, preparing for flash sales. - Logistics and Payment Integration
3.1 Fulfillment Partnerships Integrate with Cainiao or JD for bonded shipping, enabling 3-day delivery. SaaS trackers automate customs (9% tax rate), handling RMB 5,000 order thresholds seamlessly.
3.2 Payment Gateway Setup Link WeChat Pay/Alipay for instant RMB settlements in 17 currencies. SaaS middleware ensures 1% fee efficiency, supporting cross-border without local banks. - Launch Marketing and Traffic Generation
4.1 KOL and Social Campaigns Seed with mid-tier influencers on Xiaohongshu (RMB 50,000/session) for authentic reach. SaaS attribution models track 15-25% conversion from lives, tying into Mini Programs.
4.2 Paid Promotion Rollout Allocate 20% budget to platform ads during 618/Double 11, using look-alike audiences. This drives 50,000+ initial visitors at 30% lower CPC.
Case Study: GNC’s JD Worldwide Entry U.S. supplement brand
GNC launched on JD Worldwide in 2024 via CBEC, using pilot zones for direct U.S. shipments and Douyin KOLs for health education. SaaS forecasting optimized stock for 618, yielding RMB 300 million GMV in 2025—a 250% increase—by focusing on maternal categories without local setup.
Conclusion
This step-by-step blueprint, anchored in 2025’s CBEC policies, empowers overseas brands to launch efficiently on Chinese platforms. Integrating SaaS for every phase ensures scalability, turning market entry into a revenue powerhouse.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation! info@pltfrm.cn
www.pltfrm.cn
