(Source: https://pltfrm.com.cn)
Introduction
Thousands of overseas brands want in — but only a few hundred actually get approved and scale on Pinduoduo Global each year. This precise step-by-step playbook shows exactly how top sellers secure invitation, launch, and hit eight-figure GMV in their first 12 months.
- Securing the Official Invitation
1.1 Leverage Existing Traction or Partner Network The fastest path: already have RMB 5M+ GMV on Tmall Global/JD/Douyin, or partner with an official Pinduoduo TP who manages 100+ brands. Cold emails to Pinduoduo almost never work.
1.2 Prepare the Perfect Pitch Deck 10-slide deck covering brand story, global sales proof, China consumer demand evidence (Xiaohongshu notes, Douyin searches), proposed pricing 30%+ below market, and 90-day inventory commitment.
- Product Selection & Pricing Lock-In
2.1 Choose “Group-Buy Friendly” Hero SKUs Best performers: daily consumables, snacks, household items, low-unit-price beauty tools, mother & baby essentials. Avoid high-AOV luxury or complex electronics.
2.2 Lock Pricing 120 Days in Advance Pinduoduo requires fixed promotional pricing for 90–120 days — no changes allowed once campaigns go live.
- Logistics & Supply Chain Setup
3.1 Bonded Warehouse + Pre-Positioned Stock Minimum 30–60 days of inventory in Ningbo, Guangzhou, or Zhengzhou bonded zones before launch. Top sellers pre-position 100,000+ units of hero SKUs.
3.2 Real-Time Inventory Sync System Must use Pinduoduo-compatible ERP/WMS with <3-minute sync latency or face immediate traffic cuts.
- Launch Calendar & Traffic Strategy
4.1 First-Month Subsidy Blitz Secure at least one Duoduo Advance + two 9.9 Specials in month one. Budget RMB 1–3 million in co-funded marketing.
4.2 Daily Flash Sale Rhythm Run 2–4 flash sales daily at 10:00, 12:00, 20:00, and 22:00 — the algorithm rewards consistency.
- Customer Service & Private Domain Bridge
5.1 Sub-15-Second Response Mandate Customer service must answer 95%+ of inquiries within 15 seconds, 24/7. Most brands outsource to specialist teams.
5.2 WeChat Private Domain Conversion Use order thank-you cards and after-sale service to add 40–60% of buyers to WeChat for future full-price sales.
Case Study: Korean Mask Pack Brand
A Korean sheet mask brand received invitation after hitting 2 million Xiaohongshu notes. Launched April 2025 with three bonded SKUs priced at RMB 69/30-pack (42% below Tmall). Secured five Duoduo Advance slots and sold 21 million masks in eight months (RMB 680M GMV), then migrated buyers to private domain for 300% margin follow-up sales.
Follow this exact sequence and you can go from zero to top-50 overseas seller on Pinduoduo Global within one year.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
