(Source: https://pltfrm.com.cn)
Introduction
Hundreds of foreign brands go live on Douyin every week. Follow this exact 2025 process to open your store and make the first sale in under 30 days.
- Account Type & Registration
1.1 Choose “Global Enterprise Blue-V” Account Highest traffic weight for overseas brands; requires trademark and business license only.
1.2 Submit via global.douyin.com → “Cross-border Business” - Store Design & Product Rules
2.1 Main Image Must Contain Chinese Text + Price Douyin algorithm penalizes English-only creatives by 70% reach.
2.2 Minimum 9 Detail Images + 1080p Video Include Chinese subtitles and clear benefit copy. - Logistics & Fulfillment Options
3.1 Official Overseas Warehouse Program Ship bulk to Hong Kong → Douyin handles bonded clearance and last-mile (7–12 days delivery). 3.2 Premium Option: Cainiao UK/EU → Hangzhou Direct Next-day arrival in east China for high-value items. - First-Month Traffic Plan
4.1 Day 1–7: Post 15 short videos + 1 livestream daily 4.2 Day 8–30: Launch ¥9.9–49 flash sales with Douyin coupons - Case Study: Australian Health Supplement Brand’s 21-Day Launch
An Australian collagen brand completed registration, uploaded 12 SKUs, and ran its first livestream on day 21. With ¥19.9 trial packs and a Chinese-speaking host, they achieved ¥2.8 million in sales in the first 30 days and broke even on ad spend by day 18.
Conclusion
Launching on Douyin e-commerce as a foreign brand has never been simpler or faster – execute this timeline and you’ll be selling profitably within weeks.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation! info@pltfrm.cn
