(Source: https://pltfrm.com.cn)
Introduction
JD Worldwide slashed registration time to an average of 18 working days in 2025 and removed almost all Chinese-entity requirements for overseas brands. Follow this exact process and go live within one month.
1. Pre-Registration Eligibility Fast Check
1.1 Revenue & Retail Proof US$15–80 million annual revenue (varies by category) or offline stores in 5+ countries.
1.2 Category Access List Over 95% of categories are now open year-round; only infant formula and a few medical items still require invitation.
2. Document Package (2025 Latest Version)
2.1 Authorization Chain Overseas HQ → China applicant, notarized + legalized (now accepts blockchain legalization for 40+ countries).
2.2 Trademark Proof Overseas trademark certificate + proof of use (official website, Amazon listing, retail photos).
3. Choose Registration Pathway
3.1 Direct Application (Rare) Only if you have a mainland or Hong Kong entity.
3.2 Authorized JD Service Provider (SP) – Recommended Five-star SPs have direct submission channels and 99% first-time pass rate.
4. Online Submission & Audit Timeline
4.1 JD Global Seller Portal (global.jd.com) Upload all documents in one go; real-time progress tracking.
4.2 Three-Stage Audit Document review (3–7 days) → Brand audit (7–12 days) → Final approval & deposit (2–5 days).
5. Post-Approval 48-Hour Launch
5.1 JD Logistics Contract Sign with JD Logistics or third-party bonded warehouse instantly after approval.
5.2 First Traffic Package Every new store receives ¥500,000–¥2 million free advertising credit in the first 30 days.
Case Study: Australian Health Supplement Brand Approved in 14 Days
An Australian collagen brand signed with a five-star JD SP on Day 1. Using the 2025 blockchain legalization route and perfect document package, they received approval in just 14 working days and launched right before 6.18, achieving ¥96 million GMV in the first 45 days.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with overseas brands for over 10 years, helping them successfully localize and scale in China. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
